Shows kids the value of data and analytics through sports

Shows kids the value of data and analytics through sports

SAS, the leader in analytics, has created The Batting Lab, an interactive experience that uses artificial intelligence (AI), computer vision and Internet of Things (IoT) analytics to help kids improve their athletic skills, specifically baseball and softball swings, and their confidence in using data and analytics, a foundational element of data literacy.

The Batting Lab applies data science to sport activity to help kids better understand the use of stats. It makes data and analytics more accessible, relevant and fun. Boosting data literacy will help young people thrive in a world increasingly driven by data and analytics. In fact, the same technologies powering The Batting Lab help businesses and governments worldwide make better decisions and improve lives.

“SAS has long supported data literacy to help people navigate and thrive in a world awash in data. Data literacy  has become an essential skill for success in today’s world and workplaces. We need to prepare future generations and excite them early on with applied statistics, so they can truly see the how statistics translates to activities they enjoy, like sports. This project is a showcase of how analytics can be used in baseball, but the similar principles can be applied in tracking performance in any other sport. We are witnessing every day how sport organizations – including academies – are increasing their efforts to transform themselves into data driven organization, understanding better their data sources (cameras, GPS & other IoT devices, etc.) and seeking those insights that would support their goals throughout the seasons. So, while kids learn how to use analytics effectively, thy also get introduced to the skills that they will need once they reach the time for a professional career of their choice, whether that is business, academic or any other field,” said Luca Spinelli, Director of Business Transformation, Emerging EMEA & ASEAN.

2022 is the perfect year to ensure our kids reflect on how athletes’ performance can be measured and how this then reflects into their teams’ results. With the Qatar 2022 World Cup is fast approaching, we shall surely use this great platform to educate our kids towards the link between data & performance. Most of the football federations participating into this great competition are using multiple solutions and analytics to aim at achieving excellence, and through that, victory.

The batting Lab is a great chance for the leaders of the future to understand the power of data analytics when it comes to solving “real life” problems. The current youth generation consumes an incredible amount of information/data on a daily basis, and this showcase will allow kids to early understand how to seek factual information to address any business question that will come their way in their professional career, being that sport related or not, continues Luca.

“Statistical competency is a requirement in so many fields now. I know that I would have no career in a baseball front office without an understanding of data and analytics,” said Sig Mejdal, Assistant General Manager for the Baltimore Orioles and a sabermetrics expert and former NASA engineer. “I can see that through The Batting Lab project, SAS seeks to inspire a new generation of data-savvy citizens who will work to solve many of our most pressing challenges with data and analytics. The project introduces skills that kids will need when they go pro … in business, engineering, medicine, government and so many other fields.”

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